Fanny de Ruyter graduated from the Amsterdam Fashion Institute (Amfi) and founded her own sustainable clothing label in 2019. The designer started this brand because she feels the urge to make the fashion industry more sustainable without losing attention to the current fashion image. That is why she uses her street style to combine it with quality and recycled materials. Using bold shapes, mixed with strong colour contrasts and unexpected prints Fanny de Ruyter creates unisex streetwear items so you no longer have to choose between ethics and daring aesthetics.
Inspired by different groups of women worldwide the brand stands for powerful confidence, multicultural pride and body positivity. On top of that lies a strong commitment to leaving as little impact on the earth as possible. From hangtags and hardware to the polybags they are shipped in, everything put forth by the brand is through to ensure there is minimal impact on our environment. Doing her part to reduce waste in one of the most polluting industries in the world – fashion, Fanny de Ruyter aims to set the standard for production practices and encourage others to join in the movement!